Oct 26, 2012

How to start and run a news site?

First, we have to determine what the content of the site will be: Technology, Commerce, Education or the retail industry ... This directly affects the development of the website later, maybe five. Today, five years later, 10 years later, 20 years later and 100 years later, cars will completely replace all rudimentary vehicles and motorbikes. A successful news site must determine the strategy and future of the industry. Or better yet, take up more capital and develop a wide-ranging coverage of content and areas from technology, science, construction, commerce, computers ... I do not recommend one person to invest in. This business idea will be implemented in the 2 nd way, that is, grow from the beginning, because your failure rate is very high.

Let's start with a field, a small branch in a certain profession that will have a future 100 years.
Take one example: Apple knows that phones are irrelevant gadgets, people will use them for at least a few hundred years. But they do not grow in the way that Nokia did. If so, Apple has failed miserably like Nokia and may also sell its stake to another company. Apple understands that innovation is the way to survive in a smartphone market, smart phones. That's why every year the phone company makes a new phone with different versions, you and your loved ones are definitely thinking of switching to a new Apple-style phone. When they change, their company can survive from year to year.

Then a news site that analyzes content in the technology field, taking in mind that mobile phones will have the bright future as Apple has been doing. But if you make a living knowledge page, tips are very boring, not new, because this information has appeared on the Internet, newspapers and traditional television. Unless you have a scientist who specializes in researching new discoveries for life, the news site can grow.

In a nutshell, you need to set a long-term future and put innovation first so that you can thrive.

The next thing to do is to register the general news site or specialized news site, then complete all legal procedures with the specialized agencies. Do this right from the start when you want to develop your website for a long time. Because when you do not take legal responsibility, you yourself are breaking the law. Do this well before thinking of other distant things.

Then hire a staff to do the news content, set up the department in the sense of a company operating in the field of communication. Control your employees to focus on one main direction, not to turn to the horizontal when not accomplished goals in the development journey.

Market development and coordination of sales staff actually perform advertising sales, renting the position Pr on the website. Tend to advertise in businesses and promise to guarantee Pr services, products for them. In this step, building and maintaining relationships with customers is very important. If quality news and reputation, they will surely contact you a second, third, and many times later to carry out advertising campaign, Pr for them.